Sales Increase Over 150% in 8 Months at Home Appliance Retailer Electricshopping.com After Launching a New eCommerce Store on the Elastic Path eCommerce Software Platform
VANCOUVER, BC -- 05/05/2006 -- Elastic Path Software (www.elasticpath.com), the pioneer of flexible ecommerce, announced today the successful re-launch of electricshopping.com, the premiere online retailer of home appliances and merchandise in Europe.
Since early 2001, electricshopping.com has offered low price guarantees and free shipping for home appliances within the UK. They have further extended their leadership position by developing their online store on the Elastic Path ecommerce software platform.
"Our previous ecommerce software simply could not keep up," stated Rob Levy, Principal of electricshopping.com. "We needed something with more flexibility in order to support and help grow our rapidly evolving business. We are ecstatic with the results we have achieved with Elastic Path in such a short period of time."
Utilizing the expertise of London-based digital agency Exentric Thinking for systems integration, electricshopping.com has lowered abandonment rate among new shoppers, increased average order size by 10%, increased back-office throughput by 250%, reduced order processing errors by 150%, added the ability to track, segment and reward repeat customers, and achieved an outstanding 150% increase in daily orders in just 8 months.
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