Leading Specialty Retailer Chooses Coremetrics` Profile-Based Hosted Web Analytics to Improve Customer Satisfaction and Conversion
SAN MATEO, Calif., July 28 -- Coremetrics(TM), the leading provider of hosted Web analytics and precision marketing solutions, today announced that specialty retailer Bear Creek Corp. has selected hosted Web analytics from Coremetrics to track and analyze customer behavior for its www.harryanddavid.com and www.jacksonandperkins.com Web sites. Bear Creek will leverage Coremetrics` industry-leading Web analytics platform to track and analyze customer behavior, increase conversion, and fine-tune site merchandising.
"Our online businesses are enjoying excellent growth, but until now, we have not had adequate tools to analyze customer behavior to improve the shopping experience," said Anne Ashbey, vice president for Internet marketing at Bear Creek. "With the industry`s broadest expertise in the retail sector, Coremetrics is best positioned to help us understand how our customers interact with our sites and work with us to better serve them and, in turn, increase conversion and boost ROI."
After evaluating solutions from Coremetrics and others in the industry, Bear Creek -- one of the nation`s leading online, in-store and catalog retailers of gardening and gourmet gifts -- chose Coremetrics for its ability to capture, store and analyze a detailed picture of customer behavior. Using Coremetrics` hosted solution, Bear Creek will be able to tailor offerings on its Harry and David and Jackson & Perkins Web sites to fit customer needs, therefore boosting customer satisfaction and conversion. Bear Creek turned to Coremetrics because it goes one step beyond other Web analytics tools; instead of just painting a picture of how a site performs, Coremetrics LIVE (Lifetime Individual Visitor Experience) Profiles capture the browsing and purchasing history of each customer.
Bear Creek Corporation, based in Medford, Oregon, is one of the nation`s premier direct marketing and eCommerce companies. The Bear Creek brands Harry and David and Jackson & Perkins have become a part of American life. Through catalogs, retail stores, and the Internet, Bear Creek offers brands and products Americans have trusted for decades.
About Coremetrics
Coremetrics is the leading provider of on-demand Web analytics and precision marketing solutions, offering the industry`s only Web analytics platform that captures and stores all customer and visitor clickstream activity to build LIVE (Lifetime Individual Visitor Experience) Profiles. Representing the single most accurate and comprehensive source of online customer data, LIVE Profiles serve as the foundation for all successful eBusiness initiatives. Leading online brands rely on Coremetrics LIVE Profiles to monitor and optimize the performance of multiple marketing campaigns, improve cross-sell and multichannel initiatives, and precisely target customers through intelligent marketing campaigns. Coremetrics services more than 400 clients and has delivered over $250 million in documented ROI in the past two years. The company is privately held with funding from Accel Partners and Highland Capital Partners and is headquartered in San Mateo, California with offices in Austin, Texas and London, England. To learn more about Coremetrics, visit www.coremetrics.com or call 877-721-CORE.
Coremetrics has strongly supported online privacy since its inception. To learn more, visit www.coremetrics.com/privacy.
CONTACTS:
Anna Jarrard
+1-510-521-4830
anna@bradypr.com
Emily Brady
+1-650-692-6107
emily@bradypr.com
Back...
