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The World’s 500 Leading Retailers in Mobile Commerce Reveal
How to Mobilize to Survive
Once upon a time, e-retailers may have viewed building a version of their web site for optimal viewing on a smartphone or tablet as a nice-to-have channel, perhaps a flashy marketing bone to throw at the C-suite to show they were hip to a mobile-savvy Millennial crowd. Fast-forward to today, when “nice-to-have” has been replaced by absolute necessity. Why? More than 60% of U.S. consumers’ time spent online with retailers takes place on a mobile device, according to mobile and web measurement firm comScore Inc., and that translates into huge growth potential for progressive retailers. Mobile sales by the world’s 500 leading retailers in mobile commerce should reach $84 billion in 2014, up 80% from $47 billion in 2013, according to the 2015 Internet Retailer Mobile 500.
There’s no denying the sense of urgency retailers have about perfecting their mobile game—hear what they and industry experts have to say:
“Frankly, all of us in e-retail have been surprised at how fast mobile has ascended. Two years ago, we all envisioned a multi-device world where people would discover on the smartphone, browse on the tablet, and land back on the desktop to buy. Well, multi-device shoppers are there, but they are transitioning to much more mobile. To some extent we were wrong about multi-device usage. The largest growth area in shopping and on the web is mobile-only consumers.”
–Scot Wingo, CEO, ChannelAdvisor Corp.
“We want a customer to be able to have 100% of their relationship with Amazon on any device they choose. Mobile is a transformative technology. As our percentage of customers adopting mobile continues to grow, mobile can no longer be a limited subset of features or products. People do not put their phone down then go find a desktop to do something. They use their phone. And we think with clever use of functions and design, it is possible to give mobile customers 100%.”
–Paul Cousineau, director of mobile shopping at Amazon.com, No. 1 in the Internet Retailer 2015 Mobile 500
“With all these great technologies coming out, mobile devices really are competing with desktop PCs when it comes to the ideal place to shop. With new technologies, we may see mobile conversion exceed desktop conversion, which is why every company today needs to be mobile-first. There is absolutely no question smartphones and tablets will be central to web retailing moving forward, and that these mobile devices will be at the core of driving overall growth.”
–Vishal Agarwal, EVP & CMO, Nomorerack.com Inc., No. 78 in the Internet Retailer 2015 Mobile 500
As mobile shifts from the periphery to the core of many e-retailers’ e-commerce strategies, competition tightens in the courting of repeat, high-value customers across all merchandising categories. Who are the e-retailers that are mastering mobile commerce? More importantly, how can you learn from their best practices—regardless of the type and size of your business? Fortunately, the all-new and expanded 384-page Internet Retailer 2015 Mobile 500 can serve as a trusted survival manual for e-retailing.
Featuring exclusive data available nowhere else, the 2015 Mobile 500 ranks the 500 mobile commerce retailers worldwide based on their expected 2014 mobile sales and analyzes their operations by 53 never-before-revealed data points. Arm yourself with the competitive business intelligence you’ll need to help your business thrive in the age of the anywhere, anytime shopper.
Digital Edition Use: Single-User licenses only. Limited number of devices per order, no exceptions. Please note: This is a digital product; no PDF downloads are available nor does the edition allow printing of pages like a PDF. You can download to your computer or laptop to use as an offline tool, but may not print and replicate pages.
Sales Figures2014 m-commerce sales of 500 leading worldwide retailers
Bold InsightsIndustry experts share their ideas on effective mobile site design & app development
Thorough AnalysisKey financial, operations, & performance metrics
Industry ContactsNames of 831 mobile commerce executives