Overview

Each retailer’s individual profile and listing is a complete set of comprehensive performance and business metrics, including annual web sales—the basis of Internet Retailer’s Top 400 Europe proprietary rankings—monthly web site visits, average ticket and conversion rate. A detailed index of URLs also breaks down the e-commerce brands operated by Europe’s biggest retailing and direct marketing companies. Each of the Top 100 merchants has a full page profiling everything from 2011 sales to web performance and social media metrics.

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