U.S. adults now spend more time on the Internet on smartphones than on PCs, research giant Nielsen finds. 87% of smartphone and/or tablet owners use their devices to shop. Tablets are gaining in importance in m-commerce.
Bill Siwicki , Managing Editor, Mobile Commerce
A major milestone has been hit in the realm of the Internet: U.S. adults now spend more time on the Internet on smartphones than on PCs, research giant Nielsen finds. A typical U.S. adult spends 34 hours and 17 minutes a month on the Internet on a smartphone compared to 27 hours and 3 minutes on a PC, Nielsen says. That translates to 1 hour and 8 minutes a day on smartphones and 54 minutes a day on PCs.
And mobile consumers love shopping: 87% of owners of smartphones or tablets use their mobile devices to shop, Nielsen says. Further, tablets are growing in importance in mobile commerce. Following are key m-commerce activities, the percent of U.S. adults who engage in that activity on a tablet, and the percent of U.S. adults who engage in that activity on a smartphone:
Nielsen finds that men and women are equally active mobile shoppers, that 28% of mobile shoppers earn more than $100,000 a year, and that the majority of mobile shoppers are under 45 years old. 12% of mobile shoppers are Hispanic, Nielsen says.
Nielsen's Internet figures are based on a panel of 200,000 U.S. Internet users of all ages, measured in September 2013. Nielsen's m-commerce figures are based on a September 2013 survey of 3,032 mobile device users who performed a shopping activity within the last 30 days. And Nielsen's social figures are based on a November 2013 survey of 2,020 online adults who use social media.