Average page load times rise 4.5% and duplicated data drops 48%, a study finds.
Paul Demery , Chief Technology Editor
The study found the following performance metrics for retailers with tag management systems, showing the comparison to those without them:
● Average page load time, 1.98 seconds, 4.3% faster than 2.07 seconds;
● Number of duplicated web pages, 171.67, 32.3% fewer than 253.40 duplicated pages;
Eric Peterson, senior partner of analytics research and advisory firm Web Analytics Demystified Inc., says tag management systems are helping managers of web analytics because they provide a better view of how well online merchandising and marketing content is working alongside overall site performance. “Following a carefully planned deployment of tag management systems, and with appropriate governance in place to assure adherence to existing corporate data policies, analytics organizations are typically able to improve both the quality and quantity of their insight,” he says.