9/30/13

Global consumers demand more from e-retailers

They want easy returns, free shipping and access to social and mobile channels.

Katie Evans , Managing Editor, International Research

The desire for convenience in online shopping doesn’t end at the U.S. border.

Consumers hailing from Europe or Asia, Australia or Mexico, all have at least one thing in common:  They are demanding more from online retailers.

A new study from web measurement firm comScore Inc. of 14,000 online shoppers across the globe finds online shoppers want more information from the beginning of a shopping trip, more options during checkout and delivery, and more channels for interacting with their favorite retailers.  They also want easy returns, free shipping and access to social and mobile channels. The study, sponsored by shipping provider UPS, is part of the UPS Pulse of the Online Shopper series that polls consumers around the world about their online shopping habits, satisfaction and features and services they would like retailers to improve or add.

The following are some specific findings from several countries involved in the survey:

Canada:

Mexico:

China:

France:

Germany

U.K.

Topics:

Asia 500, comScore, Europe 500, free shipping, international e-commerce, returns, social marketing, Top 500

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