58% of Canadian smartphone owners would like personalized mobile offers, SAS finds.
Bill Siwicki , Managing Editor, Mobile Commerce
Canadians say they would buy more if presented with promotional offers on their smartphones while out shopping, a new survey finds.
When asked what they would do if they received a promotion on their smartphone that applied to either the item they were buying or a complementary product, 38% of Canadian smartphone owners say they would buy both items, according to the survey of 1,506 Canadian smartphone users conducted by market research firm Leger on behalf of analytics vendor SAS Americas. In addition, 58% say they’d be interested in receiving personalized promotions from nearby stores while out shopping.
Personalized promotions can help improve customer loyalty, the survey finds. 47% of Canadian smartphone owners say they would be more likely to return to a store that sent personalized promotions to their phones while they were out shopping.
“When you couple the power of the smartphone with really smart analytics, retailers have an opportunity to forge some really strong customer relationships,” says Lori Bieda, executive lead for customer intelligence at SAS Americas. “Retailers that recognize the power of customer information and analytics and use it to deliver location-smart personalized offers to consumers, when and how customers want them, will win the lion’s share of the shopping basket.”
82% of survey respondents say it would be helpful to be able to get access to detailed product and service information on their phones while in-store, the survey says. 67% of Canadian smartphone owners have purchased a product via the mobile device, the survey says.