The vendor rebranded to better reflect its full suite services.
Amy Dusto , Associate Editor
E-mail and digital marketing technology provider StrongMail Systems has rebranded itself as StrongView Systems Inc., it announced today. The name change reflects how the company has moved from a focus on e-mail marketing to also providing services for mobile, social, web site and display marketing, it says.
“We’ve extended our platform to address the marketing channels most popular with consumers today, and architected our solutions to embrace emerging new technologies, devices and touch points as they evolve,” says StrongView CEO Bill Wagner. “Our rebrand encapsulates the transformation taking place within our market and our company.”
The vendor in February announced the arrival of its new platform, which is hosted over the Internet on Amazon.com Inc.’s Redshift data warehouse technology, he says. That move allows marketers using the platform to analyze large quantities of data for targeting and personalization, he says.
In the last several months, the company has also added tools for enhanced display ad targeting based on a customer’s interactions with e-mail messages and mobile marketing. That includes the ability to report on customer activity across all devices and to target shoppers with text messages based on their location, Strongview says says.
StrongView, as StrongMail, ranks No. 5 among e-mail marketing technology providers in the Leading Vendors to the Top 1000 E-Retailers guide; 17 retailers in the 2013 Top 500 Guide and two in the 2013 Second 500 Guide list the company as their e-mail marketing provider.