6/17/13

E-retailers burn the midnight oil—and are still working at noon and 3 a.m.

A Bigcommerce survey shows long days for e-commerce operators.

Thad Rueter , Senior Editor

When the work day ends, the real work often begins for e-commerce operators, suggest new survey data from Bigcommerce.

The e-commerce software provider earlier this year analyzed activity for about 20,000 U.S. stores that use its technology and found that up to 35% of site-operation activity took place between 6 p.m. and 8 a.m. Central time.

The study also found that:

• 80% of those e-retailers were working on their sites during the noon hour

• 49% of them were working at midnight

• About 50% were putting in site work at 3 p.m.

• About 25% were working at 3 a.m.

Bigcommerce co-founder and co-CEO, Eddie Machaalani says the finding suggest that e-commerce operators are working long hours or attending to their sites when not working other jobs. “"These days, all you need is a few minutes, a credit card and an Internet connection to get a fully operational online store up and running,” he says.

Topics:

BigCommerce, e-commerce, e-commerce software, Eddie Machaalani, NewsMakers, Second 500

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