5/29/13

Facebook launches verified pages

The social network wants to make it easier for users to find brands’ official pages.

Zak Stambor , Managing Editor

Facebook Inc. today took a lesson from Twitter by launching verified pages to help users find the official pages of businesses and high-profile people on the social network. Twitter has long-verified high-profile users’ accounts.

The move will help direct consumers to a brand’s official page, Facebook says. For instance, while 1-800-Flowers.com Inc. has an official Facebook page, there are multiple consumer-created pages and groups with names like “1-800-Flowers” and “1-800-Flowers Sucks.” 1-800-Flowers is No. 58 in the 2013 Top 500 Guide.

Facebook, like Twitter, denotes verified accounts with a small blue icon with a checkmark. The icon appears next to the page or user’s name on its timeline, in search results and elsewhere on Facebook.

The social network says page owners cannot request to have their accounts verified. Instead Facebook on its own will verify pages that it says are at the greatest risk of duplication, which are typically those with the largest audiences. However, page owners who find pages suspected as coming from imposters can report those pages to Facebook by clicking on the imposter’s page, hitting the cog button next to the Message button and selecting Report/Block.

Topics:

1-800-Flowers.com, branding, e-payments and security, Facebook, social media, Twitter, verified pages

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