5/22/13

Weight Watchers’ online sales increase by 10.9%

Total sales fell by 3.3% for the diet and nutritional products merchant.

Bill Briggs , Senior Editor

Weight Watchers International Inc. had a good first quarter online.

For the first fiscal quarter of 2013 ended March 30, Weight Watchers, No. 61 in Internet Retailer’s 2013 Top 500 Guide, reported:

“As we previously indicated, the winter diet season proved to be challenging for recruitment across our businesses given a weak consumer backdrop and an intensely competitive environment,” says David Kirchhoff, CEO. “In response, we have made several adjustments to improve our position in the market with consumers, including new advertising campaigns.”

Kirchhoff did not provide details on the advertising campaigns.

Topics:

David Kirchhoff, diet and nutrition, Q1 2013 earnings, Top 500, Weight Watchers, Weight Watchers earnings

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