5/16/13

Moms owe smartphones and tablets a hug

Mobile commerce drives 2013 Mother’s Day web sales growth, IBM finds.

Bill Siwicki , Managing Editor, Mobile Commerce

Mother’s Day online shopping grew 15% in the week leading up to Mother’s Day (May 12), according to IBM’s Digital Analytics Benchmark. The National Retail Federation estimates 2013 Mother’s Day online sales hit $20 billion.

Online sales were given a boost from a significant increase in mobile commerce, IBM finds. Mobile sales accounted for 17% of total Mother’s Day online sales for 2013, IBM says. That would total $3.4 billion, according to the NRF estimate. Mobile accounted for 13.8% of total web sales for Mother's Day 2012, IBM says. The 2012 holiday racked up $17.4 billion in online sales, according to the NRF estimate and IBM figure. That would put 2012 Mother's Day mobile sales at $2.4 billion, meaning mobile sales jumped 41.7% 2013 over 2012.

Mobile traffic for the week before Mother’s Day 2013 reached 25% of total traffic to retail web sites, an increase of 43% over 2012, when mobile accounted for 17.5% of total traffic, IBM says. Apple Inc.’s iPhone and iPad dominated mobile traffic, IBM says.

Mobile shoppers browsed and completed purchases on average in three-and-a-half minutes, while desktop shoppers took more than six minutes to complete their shopping sessions, IBM says.

IBM’s Digital Analytics Benchmark measures more than 1 million online transactions a day on more than 500 retail web site clients of IBM. The benchmark for Mother’s Day 2013 also finds:

Topics:

IBM, IBM Digital Analytics Benchmark, iPad, iPhone, m-commerce, Mobile, mobile commerce, mobile sales, mobile statistics, mobile traffic, Mother's Day, National Retail Federation

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