Total Vipshop.com orders increase 187% from last year.
Jon Love , Associate Editor, Research
Vipshop.com, an e-commerce site operated by Vipshop Holdings Ltd. (ranked No. 20 in the Internet Retailer Asia 500), maintained its remarkable 2012 growth in the first quarter of 2013, the company says. Eric Shen, chairman and CEO of Vipshop, attributes the gains to continued growth in both active customers and total orders. The web-only discount apparel and accessories retailer is based in Guangzhou, China.
For the first quarter ended March 31, Vipshop reported:
“Benefiting from our focus on optimizing product selection, we expanded our partnerships with higher-end brands, which enabled us to attract more high-income customers, further driving our sales volume while elevating our overall brand image,” says Shen.
Vipshop says first quarter revenues exceeded the company’s expectations partially because of a stronger spending period following the Chinese New Year holiday, which took place in February. “Despite the seasonality associated with the Chinese New Year holiday, we saw a faster and stronger rebound in customer spending and activities in the wake of the holiday period as compared to previous years, demonstrating the increased appeal of our platform to customers looking for uniquely priced offers on their favorite brands,” says Shen.