4/30/13

E-retailer Shutterfly buys MyPublisher

MyPublisher enables consumers to make online photo books.

Thad Rueter , Senior Editor

Online photo services e-retailer Shutterfly Inc. said today it has bought MyPublisher, whose software enables consumers to create their own photo books. Shutterfly did not say how much it paid for MyPublisher, which launched in 1994 and has corporate offices in New York City and its printing facility in Elmsford, NY.

"Shutterfly and MyPublisher share a common vision of enabling customers to create premium products that share their most precious memories," says Carl Navarre, founder and CEO of MyPublisher. "Together, our teams will chart the course for the next generation of photo book creation, while enabling our customers to take advantage of Shutterfly's industry-leading solutions for other personalized products.”

Shutterfly gave no immediate details about how its corporate structure would absorb MyPublisher, but said it would discuss the deal during its 5 p.m. Eastern conference call Wednesday for its Q1 earnings report.

Shutterfly is No. 49 in the new Internet Retailer Top 500 Guide, up from No. 53 last year. According to the new guide—the 10th anniversary edition of the Top 500—Shutterfly, which launched in 1999, gains 53% of its shoppers from households with annual incomes of at least $60,001.

 

Topics:

Carl Navarre, e-commerce acquisition, MyPublisher, NewsMakers, online photo services, photo books, Shutterfly, Top 500

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