The travel company’s apps have been downloaded more than 20 million times, it reports.
Bill Siwicki , Managing Editor, Mobile Commerce
Online hotel booking company Booking.com shows just how fast consumer use of mobile devices is growing worldwide. The total value of hotel bookings made via Booking.com’s mobile commerce site and apps in 2012 surpassed $3 billion, triple the $1 billion in 2011, the web travel company reports.
These bookings were made through the travel firm’s m-commerce site for smartphones, iPhone app, Android smartphone app, iPad app and through its e-commerce site accessed on tablets. The apps have been downloaded more than 20 million times during the last three years, Booking.com says. The apps are available in 26 different languages.
“Our customers want the same, simple and seamless booking experience that we developed for the desktop on all their devices—and we’re making sure they get it,” says CEO Darren Huston. “Once they are signed into their accounts, all their credit card details, searches, favorites and booking information will be securely accessible from the cloud. This allows our customers to book faster and have all their important information readily available, whether they are at home, in the office or on the move.”
Booking.com, part of the Priceline Group, lets travelers reserve rooms at more than 290,000 hotels in 180 countries, features over 18.5 million reviews written by guests after their stay, and attracts online visitors from both leisure and business markets around the globe, the company says.
More than 70% of mobile travel site and app users book travel from home, while only 12% are on the go, finds customer satisfaction measurement firm ForeSee. The remaining 18% breaks down as follows:13% book on mobile from work, 2% from school, 1% from a store and 2% from other locations. 43% of mobile travel site and app users are researching and 23% are booking, according to ForeSee’s “Mobile Satisfaction Index: Travel Edition,” a survey of 6,000 travel mobile site and app users. 21% are searching for promotions, 10% are checking rewards status and 3% are performing other tasks.