3/20/13

The web outpaces stores for retailer The Buckle

The apparel seller notched 8.4% web sales growth in 2012.

Amy Dusto , Associate Editor

Web sales for apparel retailer The Buckle Inc. increased 8.3% in 2012, to $84.5 million from $78.0 million, outpacing growth in comparable-store sales, which were up 2.1% in the same period, the retailer reports. And in the fourth quarter, ended Feb. 2, 2013, comparable-store sales stayed flat while web salesgrew 5.4%, to $29.1 million from $27.6 million, the retailer says.

The Buckle has been investing in the online arm of its business, Karen B. Rhoads, director and member of The Buckle’s executive committee, told investment analysts in a call last week. “We continue to do a lot of things on our online store to enhance the shopability for our guest,” she said. “And we've just recently relaunched the mobile [site] with enhanced features to make the mobile shopping experience better.”

For the fiscal year ended Feb. 2, 2013, compared with the year ended Jan. 28, 2012, the retailer reports:

The web accounted for 7.5% of the retailer’s sales in the most recent fiscal year, up from 7.3% in the prior year.

For the fourth quarter, compared to Q4 of the prior year, The Buckle reports:

For the quarter, the web accounted for 8.1% of total sales, compared with 8.2% in Q4 of the prior fiscal year.

The Buckle is No. 211 in the Internet Retailer Top 500 Guide.

Topics:

2012 earnings, financials, Karen B. Rhoads, online apparel sales, Q4 earnings, retail chains, The Buckle, Top 500

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