3/11/13

Skechers laces up a 9% increase in web sales in 2012

Total sales for the shoe manufacturer decreased 3% on the year

Jon Love , Associate Editor, Research

A renewed focus on expanding product offerings and a strong 2012 fourth quarter helped shoe manufacturer Skechers USA Inc. rebound from an underwhelming 2011 fiscal year.

“2012 was a remarkable year for Skechers,” says Robert Greenberg, chief executive officer. “We grew our existing product divisions, broadened our offering to consumers with several new product lines, established an award-winning performance division and further grew our heritage business.”

The company expects to remain profitable in 2013. “2012 marked a return to profitability with growth in all of our revenue channels in the fourth quarter,” says David Weinberg, chief operating officer and chief financial officer. “With backlogs up double digits for our combined domestic and international wholesale businesses, and a strong start to the first quarter, we are confident that our growth trend will continue in 2013.”

For the fourth quarter:

Based on the above calculations, the web accounted for 1.6% of total Q4 sales in 2012 and 1.7% in 2011.

Topics:

2012 earnings, 2012 financials, business finance, David Weinberg, e-commerce sales, fiscal year 2012, fourth quarter, Internet Retailer, online sales, Q4, Q4 web sales, Robert Greenberg, shoe manufacturer, Skechers, Skechers USA Inc., U.S. Securities and Exchange Commission, web sales

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