E-commerce now represents 16% of total sales for the apparel retail chain.
Stefany Moore , Associate Director of Research
Online and total sales increased in 2012 for youth-focused apparel retailer Abercrombie & Fitch Co., but total U.S. sales dropped slightly.
For the year ended Feb. 2, Abercrombie, No. 45 in the Internet Retailer Top 500 Guide, reported:
Online sales represented 15.5% of total sales in 2012, versus 13.3% in 2011.
“Despite a challenging U.S. retail environment over the holiday period, our core U.S. chain plus DTC comparable sales remained positive and we saw continued sequential improvement in our international business,” says CEO Mike Jeffries. “We are well-positioned to reap the benefits from all of the investments we have made over the past couple of years, including continued strong growth in our DTC business.” DTC stands for direct-to-consumer.
Abercrombie ended the fiscal year with 912 stores in the U.S., a 3.6% decrease from 946 at the end of 2011. Internationally, the merchant had 139 stores, a 40.4% increase over 99 in the prior year.
For the fourth quarter, Abercrombie reported:
Comparable-store sales were flat in the U.S. and down 3% internationally.