1/30/13

Webtrends Continues Momentum with Online Marketing Tools

New marquee customers include: Children's Network, Cricket Communications, Marin Software, MIT Sloan School of Management, Qantas and Travelodge.

Webtrends, the global leader in digital intelligence, today announced the strong momentum of its digital marketing business in the first half of fiscal year '12 as it added to an already rapidly expanding global customer base, launched groundbreaking technological innovations and established critical business partnerships.

In addition to the thousands of global brands that already use Webtrends solutions for digital intelligence, new marquee customers include: Children's Network, Cricket Communications, Marin Software, MIT Sloan School of Management, Qantas and Travelodge.

Business Growth
Webtrends continued to significantly grow its mobile, social, Optimize and overall SaaS solutions over the same timeframe last year:

As more and more brands are relying on social media to engage with customers, increase conversions and drive ROI, Webtrends has seen enormous interest in its social measurement solution, as evidenced by triple-digit growth in Facebook analytics alone. The company's robust analytics makes it possible to measure revenue, leads and engagements, among other metrics and tie them back to specific business objectives.

Product Innovation
Webtrends introduced several innovative new technologies, furthering the company's leadership position in the digital intelligence space:

Additionally, several key partnerships expanded the Webtrends measurement ecosystem, including: Axceler, Ensighten, HiSoftware, HootSuite, NewsGator, SAP, TagMan and Web Analytics Demystified.

New Website
Webtrends recently unveiled its redesigned website with a focus on highlighting the company's innovative solutions and customer success stories. These recent changes underscore the company's goal of continuously improving usability and simplifying the way customers and prospects are able to find the most relevant information to their industry and the challenges they face.

In addition to a dynamic new design, the new website features include:

"Webtrends is driving the re-imagination of digital marketing and what it means for the entire digital ecosystem. We are bringing that vision to life with breakthrough technologies such as Webtrends Streams. We are now entering the next generation of analytics, which are customer-centric and focused on empowering digital marketing teams to take the right action across every digital touch point in real time," said Alex Yoder, CEO, Webtrends. "As marketers, it's not just about collecting data anymore, it's about what you do with that data, what insights you can take away from it and how you can take action on it in the moment. It's about seeing your customers in those bits and bytes and relating to them. The results our clients are experiencing by leveraging the power of these innovations and our ever-expanding ecosystem of partners are truly mind-blowing; I'm looking forward to seeing what is to come over the next six months."

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Webtrends

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