12/06/12

LuLuLemon’s e-commerce sales increase 89% in the third quarter

Web sales account for 14% of overall sales.

Kevin Woodward , Senior Editor

Online sales, overall sales and net income all increased for yoga and athletic apparel retailer LuLuLemon Athletica Inc. in the third quarter.

For the quarter ended Oct. 28, LuLuLemon, No. 162 in the Internet Retailer Top 500 guide, reported:

The web accounted for 14.2% of total sales compared with 10.4% in the third quarter of 2011.

“Throughout the first three quarters of fiscal 2012, we were able to grow our e-commerce business, which has further increased our brand awareness and has made our product available in new markets, including those outside of North America,” LuLuLemon  says. “Continuing increases in traffic and conversion rates on our e-commerce web site lead us to believe that there is potential for our direct-to-consumer segment to become an increasingly substantial part of our business and we plan to continue to commit resources to further developing this channel.” In 2012, the company launched e-commerce sites for consumers in Australia, the United Kingdom and Hong Kong.

For the first three quarters:

The web accounted for 13.4% of total sales compared with 8.9% in the first three quarters of 2011.

Topics:

e-commerce, financials, fitness apparel, International, LuLuLemon, quarterly results, Sales, third quarter, Top 500, yoga

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