11/26/12

Walgreens.com: Location, location, location

Walgreens successfully merges the powers of social, local and mobile.

Bill Siwicki , Managing Editor, Mobile Commerce

Walgreen Co. has a powerful mobile commerce program that encompasses an m-commerce site, mobile apps, text messaging and more. One area where it has been leading the charge is social/local/mobile. It offers programs where consumers who use a social check-in service at a Walgreens receive a coupon or special offer. “Having over 8,000 locations within three miles of most U.S. households means location is a big part of our value proposition,” says Rich Lesperance, head of digital marketing and emerging media. “Social check-ins were organic, because our stores are part of everyday life. Our successful check-in programs added fuel to this trend, more than doubling check-in volume through programs like our Flu Shot check-in campaign, where we donated a flu shot to someone in need for every check-in.”

Purchase the 2013 Hot 100 Issue of Internet Retailer.

View the entire 2013 Hot 100 List.

Topics:

foursquare, Hot 100 2013, location-based services, m-commerce, Mobile, mobile apps, mobile commerce, smartphones, social/local/mobile, SoLoMo, Walgreen Co., Walgreens

NEWS CATEGORIES Back to Top...