11/01/12

Nextopia Announces Audio Voice-Over Merchandising

To enable Audio Voice-Over Merchandising, customers can either upload a sound recording or record voice-overs directly within the Nextopia control panel via any computer or laptop equipped with a microphone.

Toronto, ON October 29, 2012--Today Nextopia Software Corporation announced an industry first with Audio Voice-Over Merchandising for customers. This breakthrough advancement for Search and Navigation is designed to enhance eCommerce and improved shopping experiences.

“Many of our customers already leverage keyword based merchandising to display promotional banners based on specific keywords searched,” said Sanjay Arora, CEO of Nextopia. “And now with Audio Voice-Over Merchandising, they can take it one step further by presenting both a graphical representation as well as audio messaging.”

“Using audio in search results is an excellent way to highlight certain products and promotions to our shoppers based on the keywords they searched,” said Robert Clipp, President, Primitive Home Decors. “We see audio as an excellent way to further optimize the current merchandising campaigns we are running with Nextopia."

To enable Audio Voice-Over Merchandising, customers can either upload a sound recording or record voice-overs directly within the Nextopia control panel via any computer or laptop equipped with a microphone.

For more information about Audio Voice-Over Merchandising, please visit http://www.nextopia.com/

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nextopia

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