Most mobile shoppers spend $20 to $100, a new survey says.
Amy Dusto , Associate Editor
While 60% of consumers in a September survey say they own a smartphone, just one in four survey respondents have used a mobile device to shop. Of those who have bought through mobile devices, 63% report spending between $20 and $100, the company reports.
Payment processor Litle & Co conducted the online survey of 500 U.S. consumers, 304 of them smartphone owners.
71% of respondents say they’ve never used a service such as Square, that lets retailers swipe payment cards through readers attached to mobile phones or other mobile devices. And only 8.6% of respondents who own smartphones say they think mobile wallets will have a big impact on how consumers pay, Litle reports. Moreover, two-thirds of all consumers in the survey report they believe cash is here to stay. Square and competing services like PayPal Here enable merchants to plug a small payment card reader into the headphone jack of a smartphone or other device to accept credit and debit cards.
“Mobile payments are a hot topic right now, but it’s still a market in its infancy,” says Ben Saren, vice president of marketing at Litle. “For retailers and brands this holiday season, it’s important to focus on where your customers really are and how they intend to pay—that can shed a great deal of insight into how to best market to them in the weeks running up to prime shopping season.”
The survey also revealed:
“Rewards are a huge driver for using credit cards, and the fact that shoppers will be driven to purchase by getting something extra in return should be factored into any retail strategy this holiday season,” Saren says.