Saddle Creek began fulfilling orders for ipsy’s subscription program in July.
Bill Briggs , Senior Editor
Lakeland, Fla., Oct. 4, 2012 – Saddle Creek Logistics Services has been selected to manage fulfillment services for ipsy, formerly known as myglam, an online beauty site based in San Mateo, Calif. The 3PL will play a key role in ipsy’s order fulfillment.
In July, Saddle Creek began fulfilling orders for ipsy’s subscription program which involves monthly continuity shipments of health-and-beauty sample products to subscribers. The 3PL assembles curated bags containing product samples (lipsticks, nail polish, eyeliner, etc.) and provides packaging services such as rainbow-pack assembly and labeling from its facility in Charlotte, N.C.
“Saddle Creek’s expertise in ecommerce fulfillment, effective systems integration and proven scalability made them a natural choice for our fulfillment needs,” said Robert Escobar, head of operations at ipsy. “Our company is poised for rapid expansion over the next 12 to 18 months, and Saddle Creek is the right partner to help us accommodate this growth while ensuring a quality experience for our customers.”
“We look forward to supporting ipsy as the company expands its brand in the online marketplace,” said Perry Belcastro, vice president, fulfillment services at Saddle Creek. “With our broad range of capabilities, experienced associates, and network of facilities nationwide, we’re well positioned to handle ipsy’s fulfillment needs today and in the future.”