The new web store will feature home décor and furniture.
Stefany Moore , Senior Editor, Research
German retail conglomerate Otto Group is taking another step to expand its online business with the launch this week of an e-commerce site for its home furnishings brand The Bombay Co.
Otto Group, No. 2 in the Internet Retailer Top 400 Europe, says the new site will offer more than 250 furniture and home décor products ranging in price from $25 to $1,500. BombayCompany.com features reviews, multiple product images, care instructions and the ability to connect to social networks via links to the brand’s Twitter feed, Pinterest boards and Facebook pages.
“We are pleased to introduce this new consumer-facing online store as a part of our expanded business model, offering our dedicated customers easier access to their favorite Bombay pieces from the comfort of their homes," says Wil Hollands, president of the U.S. division of Otto Group.
The Otto Group subsidiary Bombay Brands LLC markets and licenses Bombay-branded products outside Canada. Bombay & Co., which is not part of Bombay Brands, was purchased by Canadian investors in 2008 following Chapter 11 bankruptcy filing by then-owner The Bombay Co. Inc. Bombay & Co. now operates 52 physical stores in Canada and sells online at Bombay.ca.
Otto Group is also making a major push in mobile commerce, and says that by the end of the year it will have built mobile commerce sites for about 80 of its more than 100 e-commerce brands.
The web is the fastest-growing part of Otto Group’s business. In 2011, the retailer reported 4.80 billion euros ($6.21 billion) in online sales, a 25% jump from 3.84 billion euros ($4.96 billion) in 2010.