10/01/12

StrikeAd and AdMobius Announce Strategic Partnership to Enhance Mobile Audience Targeting

AdMobius will use its mobile application audience targeting expertise to provide StrikeAd with increased ad relevance and performance for brand campaigns.

NEW YORK & SAN MATEO October 1, 2012 – StrikeAd, the world’s first international mobile demand-side platform (DSP), today announced a strategic partnership with AdMobius, the first mobile audience management platform, enabling publishers and advertisers to discover and target relevant audiences at scale.

Through this partnership, AdMobius will use its mobile application audience targeting expertise to provide StrikeAd with increased ad relevance and performance for brand campaigns. The collaboration will further enhance StrikeAd’s mobile targeting capabilities by providing high quality demographic and behavioral segment data that can be integrated into campaigns and mobile exchanges in real-time. StrikeAd provides AdMobius with a strong channel for reaching brands.

“This partnership with AdMobius represents another important step in our strategy as we continue to perfect our platform and focus on expansion in the U.S. mobile market,” said StrikeAd CEO and founder Alex Rahaman. “With AdMobius, we’ll be able to offer our clients a deeper understanding of mobile audiences, which will facilitate more transparent and focused brand segment buys. Dan and his experienced team will also help us innovate compelling new audience segments for mobile advertising, all whilst upholding our high standards of user privacy.”

“AdMobius is the first company to provide actionable mobile in-app audience data to marketers and full transparency to publishers,” said Dan Grigorovici, CEO and founder of AdMobius. “Through our partnership with StrikeAd, we can help brands reach their audiences at scale, while protecting consumer privacy. The campaign and targeting optimization technologies combined offer advertisers the maximum return on advertising spend.”

Founded in 2010, StrikeAd is a global leader in mobile advertising technology. As the world’s first mobile DSP, StrikeAd simplifies the complex, fast-changing mobile marketplace by creating and managing mobile advertising campaigns easily and effectively for advertisers with a single point-of-access to a vast mobile web and in-app inventory, both in the U.S. and internationally.

California-based AdMobius is focused on bringing its best-in-class audience targeting to the mobile devices with its sophisticated Audience Management Platform. The first of its kind, the company’s proprietary interest-based and demographic audience segmentation technology allows for targeting of mobile application audiences, offering marketers amplified, data-driven performance.

 

About StrikeAd:

Mobile advertising specialist StrikeAd has created the first dedicated mobile advertising Demand Side Platform (DSP) which allows advertisers, agencies and brands to quickly and transparently plan, optimize and deliver effective global mobile advertising campaigns. StrikeAd’s platform allows media buyers and planners to create dynamic campaigns across multiple Supply Side Platforms and territories, reducing time, cost and complexity while offering greater control, better data and improved ROI. This allows them to deliver and monitor the effectiveness of any number of mobile campaigns globally and in real-time. StrikeAd Fusion includes sophisticated automated optimization, tracking and analytics to give clients unparalleled insight and control over their mobile advertising campaigns. StrikeAd was founded in 2010 by digital and mobile advertising entrepreneur Alex Rahaman. Today, the company has 55 members of staff in New York, Los Angeles, Chicago, London, Singapore and Kiev. http://www.strikead.com/

 

About AdMobius:

AdMobius, the first mobile Audience Management Platform, enables publishers and advertisers to discover and target relevant audiences at scale. By organizing and interpreting unique demographic and interest-based information, AdMobius unlocks the rich value of mobile data. Based in San Mateo, Calif., AdMobius has strong partnerships with mobile advertising technology companies to improve the performance and reach of mobile ad campaigns. AdMobius is backed by Opus Capital and Storm Ventures. For more information, visit www.admobius.com.

 

Media Contact for StrikeAd:

RLM Finsbury

Kyle Giunta

+1 646-805-2058

kyle.giunta@rlmfinsbury.com

 

Media Contact for AdMobius:

LEWIS PR for AdMobius

Jade Wilkinson

AdMobius@lewispr.com

+1 415 432 2459

Topics:

AdMobius, mobile advertising, mobile commerce, mobile platform, strikead

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