9/26/12

Groupon buys a restaurant reservation service

Savored also offers discounts that are applied to diners’ bills.

Thad Rueter , Senior Editor

Groupon Inc. has bought Savored, a company that provides reservations and discounts to high-end restaurants. Groupon did not say how much it paid for the New York-based company, which launched three years ago and works with 1,000 restaurants.

Consumers using Savored can book deals and receive discounts of up to 40% depending on the time of the reservation. Consumers need no vouchers. Rather, discounts are applied to the restaurant bill.

“The Savored team has deep expertise and relationships in the restaurant space and will be working closely with our food and drink experts,” writes Dan Roarty, vice president of the Groupon Now discount service, on a blog posting this week.  “The addition of Savored to our arsenal empowers reps to propose the best customer acquisition solution for our merchants every time.”

Groupon will continue to offer services under the Savored brand. It was founded by CEO Ben McKean and head of sales Mike DeLuca. Savored  serves 10 cities, including New York City, Chicago, Atlanta and Miami. Consumers can make reservations online or via their mobile devices.

Topics:

Ben McKean, daily deals, Dan Roarty, e-commerce acquisition, e-mail marketing, Groupon, Mike DeLuca, NewsMakers, restaurants, restaurants reservations, Savored

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