8/28/12

Kay Jewelers’ web sales shine in Q2

E-commerce revenue was up 40%.

Stefany Zaroban , Associate Director of Research

It was a bright quarter for Signet Jewelers Ltd., the parent company of online and store jewelry brands Kay and Jared.

For the three months ended July 28, Signet, No. 188 in the Internet Retailer Top 500 Guide, reported:

E-commerce sales accounted for 2.8% of total sales in the second quarter, compared with 2.2% in Q2 last year.

“We delivered strong second quarter results driven by a 12.5% increase in same-store sales at Kay and positive same-store sales in the U.K.,” says Mike Barnes, CEO. “As we begin the second half of the year, we remain focused on delivering an exceptional customer experience with exciting merchandise programs, new enhanced marketing programs and further development of our digital sales capabilities.”

For the first half of the year, Signet also reported:

Online revenue accounted for 2.6% of total sales in the first six months of 2012, compared with 2.1% last year.

Topics:

Jared, Kay Jewelers, Mike Barnes, online jewelry sales, Signet Jewelers, United Kingdom

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