8/28/12

Insignia and ShopText Partner to Bring Mobile Marketing In-Store

Consumers will see e-coupons on Insignia POPsigns in stores.

MINNEAPOLIS--Insignia Systems, Inc. (“Insignia”) today announced a partnership with ShopText, Inc., a leader in mobile shopper marketing and loyalty solutions, that will enable Insignia to communicate “electronic coupon” offers to consumers on its Insignia POPSigns in participating retailers.

“We’re very excited to launch this additional capability to encourage consumers to activate mobile offers in-store. Our CPG customers and retail partners are eager to engage shoppers digitally, and these new digital offer-enabled POPSigns are a natural way to encourage this engagement.”

President and COO Glen Dall commented, “We’re very excited to launch this additional capability to encourage consumers to activate mobile offers in-store. Our CPG customers and retail partners are eager to engage shoppers digitally, and these new digital offer-enabled POPSigns are a natural way to encourage this engagement.”

Insignia Systems, Inc. is a developer and marketer of in-store advertising products, programs and services to retailers and consumer goods manufacturers. Through its Point-Of-Purchase Services (POPS) business, Insignia provides at-shelf advertising products in over 13,000 chain retail supermarkets, over 1,800 mass merchants and over 7,000 dollar stores. Through the nationwide POPS network, over 200 major consumer goods manufacturers, including General Mills, Kellogg Company, Kraft, Nestlé, Armour-Eckrich and Ocean Spray, have taken their brand messages to the point-of-purchase. For additional information, contact (888) 474-7677, or visit the Insignia website at www.insigniasystems.com.

 

Contacts

Insignia Systems, Inc.
Glen Dall, 763-392-6200; 800-874-4648
President and COO

Topics:

e-coupons, Insignia POPSigns, Insignia Systems, Inc., mobile commerce, ShopText, Inc.

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