8/27/12

Web sales fall 7% for Skechers in Q2

Total sales dropped by 11.6%, but net loss shrank.

Stefany Moore , Associate Director of Research

It was another tough quarter for fitness shoe maker and e-retailer Skechers USA Inc.

For the second quarter ended June 30, Skechers, No. 441 in the Internet Retailer Top 500 Guide, reported:

E-commerce sales represented about 1.4% of total revenue during Q2, compared with 1.3% in the same period last year.

For the first six months, Skechers reported:

Web sales represented 1.4% in the first half of the year, compared with 1.2% last year.

“The focus at this time last year was the clearing of excess toning inventory which is now substantially complete and allows us to capitalize on the strength of our brand by selling more full-priced product while offering new lifestyle and performance looks,” says David Weinberg, chief operating officer.

Topics:

David Weinberg, e-commerce sales, Q2 2012 earnings, shoe retailer, Skechers, Top 500

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