New capabilities include expanded multi-language functionality and additional dashboard views to meet the needs of global customers and enterprises using social intelligence across CRM, marketing, product management, and advertising.
BELLEVUE, WA —August 8, 2012 — Visible Technologies®, the global leader in social media monitoring and analytics, today announced a significant update to its award-winning Visible Intelligence™ platform. New capabilities include expanded multi-language functionality and additional dashboard views to meet the needs of global customers and enterprises using social intelligence across CRM, marketing, product management, and advertising.
Favored by analysts for its global social media data and actionable insights, this upgrade reflects Visible’s ongoing commitment to provide clients with the tools they need to make informed, strategic decisions. Users can easily control their Visible workspaces from one simple dashboard, providing the flexibility to monitor data across numerous projects, regions or languages. In addition, Visible’s sentiment analysis now supports four new languages including Chinese, Japanese, Korean and Portuguese. By comprehensively delivering global analytics, engagement, and insights all from within the VI workspace, the Visible Intelligence platform supports a broad range of business goals and unlimited use cases.
“The social media ecosystem has expanded beyond marketing and advertising to support CRM, marketing automation, and business intelligence,” said Richard Pasewark, CEO of Visible. “To meet this uptake in adoption, we’ve added new levels of flexibility into our software that gives users the freedom to control their workspace and tailor it to their specific use case or language. With the click of a mouse, any departmental or regional user can easily pull the most actionable and relevant data specific to them within Visible.”
With this announcement Visible’s VI Platform now includes several key features:
These recent technical innovations are the latest in a series of successes and momentum for Visible, starting earlier this year with the launch of the V∙IQ Social Performance Dashboard. In April the company substantially increased its footprint with the acquisition of competitor Cymfony, positioning Visible to better serve customers with the complimentary capabilities it now offers in the fast-growing social media monitoring market. Visible was also named a leader in the 2012 Forrester Wave™ Enterprise Listening Platform report, ranking them in the top tier of the social analytics industry.
To learn more about Visible and its products visit www.visibletechnologies.com.
About Visible Technologies
Visible is the leader in social media monitoring, analytics, and services for enterprises globally. Visible’s award-winning technology and expertise helps businesses analyze social media conversations to better understand consumer preferences, market dynamics, competitive strengths and weaknesses, and other information critical to a company’s reputation and brands. Visible is the solution of choice for many Forbes Global 2000 companies in a variety of industries including financial services, pharmaceutical, automotive, consumer products, retail, travel and hospitality, telecom, technology, and agencies.
Visible delivers social media analytics at internet speed and enterprise scale.www.visibletechnologies.com