But e-commerce growth is not enough to boost total retail sales.
Stefany Moore , Associate Director of Research
Web sales were up in Q2 for undergarments maker and e-retailer Maidenform Brands Inc., but the same can’t be said for the company’s other channels.
For the three months ending June 30, 2012, Maidenform, No. 721 in the Internet Retailer Second 500 Guide, reported:
Online sales comprised 1.5% of total sales and 14.3% of retail sales in the second quarter, compared with 1.1% and 11.1%, respectively a year earlier.
"Continued weakness in Europe and a choppy domestic market are placing downward pressure on our outlook, however we continue to execute well against our strategies and we are excited about our upcoming new product launches and branding initiatives,” says Maurice S. Reznik, CEO.
For the first half of the year, Maidenform posted:
E-commerce sales accounted for 1.5% of total revenue and 16.0% of retail sales in the first six months, compared with 1.0% and 11.9% in 2011, respectively.