7/30/12

Deckers Outdoor boosts web sales 40% in Q2

Online revenue and sales of Sanuk, a newly acquired brand, are driving growth.

Stefany Moore , Associate Director of Research

Online and total sales are up for footwear maker Deckers Outdoor Corp.

For the quarter ended July 30, 2012, Deckers, No. 161 in the Internet Retailer Top 500 Guide, reported:

The web comprised about 4.6% of total sales in the second quarter, compared with 3.7% in Q2 of last year.

“We experienced better than expected sales trends in several areas of our business during the second quarter,” says Angel Martinez, president, CEO and board chairman. “Sell-through of the UGG brand in our direct-to-consumer channel was higher than planned; highlighted by an increase in e-commerce sales year over year and a 6.8% same store sales increase.”

For the first six months of 2012, the merchant reported:

The online channel comprised 7.1% of total sales in the first half of the year, compared with 8.1% last year.

Topics:

Angel Martinez, Deckers, Deckers Outdoor, e-commerce sales, Q2 2012 earnings, Sanuk, Teva, Top 500, Top 500 Guide, Ugg

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