The web also accounted for nearly 50% of all sales.
Mark Brohan , Research Director
The day isn’t far off when e-commerce will represent 50% of all revenue at Otto Group, the second largest online retailer in Europe behind Amazon.com Inc.
For its just-concluded 2012 fiscal year, Otto, No. 2 in the Internet Retailer Top 400 Europe, reported:
The web accounted for 45.6% of total sales compared with 43.5% in the prior year.
“Our aim is still to secure moderate growth while continuing to increase profit,” says Otto CEO Hans-Otto Schrader. Otto is the parent company of Crate & Barrel, No. 59 in the 2012 Internet Retailer Top 500.