5/07/12

Top 500 winners and losers

Internet Retailer's new Top 500 Guide shows big growth for web-only merchants.

Mark Brohan , Research Director

These days an increasingly digitally connected consumer is doing even more of her shopping online, and there are a grow­ing number of “for rent” and “space available” signs in front of malls and shopping centers. Those two trends speak volumes about the shifting—and increasingly competi­tive—landscape of online retailing in the U.S. and Canada, according to an analysis of the data available in Internet Retailer’s newly published 2012 Top 500 Guide.

Consider these facts:

 

The fastest-growing Top 500 retailer in the latest ranking is web-only merchant Jackthreads.com, No. 440 in the 2012 Internet Retailer Top 500. The e-retailer, which increased 2011 web sales by about 359% to $20.2 million from $4.4 million in 2010, is on the sales fast-track because the company is focused exclusively on servicing its core shopping audience of fashion-conscious young men. To enhance growth online last year Jackthreads broadened its social media program, adding new features such as a $10 credit for a member whose product Like on the company’s Facebook page leads to a purchase by another shopper. “We added some social tools in 2011 and made it easy to share items through Facebook and Twitter when a shopper is making a purchase,” says CEO Jason Ross.

But not every Top 500 retailer grew its e-commerce channel in 2011. In the wake of an ongoing company restructuring, web sales for Coldwater Creek Inc., No. 134 in the 2012 Internet Retailer Top 500 dropped 29.2% to an Internet Retailer-estimated $136 million in 2011 from $192.1 million in 2011, while a drop in the popularity of a line of athletic shoes contributed to a decline in web sales for Skechers USA Inc., No. 441, of 27.2% to $20.1 million in 2011 from $27.6 million in 2010.

For the first time the Top 500 is available in three forms: print, digital and as part of the all-new and completely updated Top500Guide.com. Information on how to order the fully updated 2012 Top 500 Guide is available here.

Topics:

Amazon, catalog retailers, Coldwater Creek, consumer brand manufacturers, e-commerce, e-commerce spending, jackthreads.com, Jason Ross, retail chains, Top 500, U.S. Department of Commerce, web-only retailers

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