3/19/12

Responsys aims for expansion in Brazil and Latin America

The e-mail marketing firm buys a stake in Brazil-based Pmweb.

Kevin Woodward , Senior Editor

E-mail marketing services provider Responsys Inc. hopes to gain business in Brazil and Latin America via its purchase of a minority stake in Pmweb, a digital marketing firm based in Brazil that will be renamed PmwebResponsys.

“Brazil and Latin America are large and rapidly growing markets and represent a strategic growth opportunity for Responsys," says Dan Springer, Responsys CEO and chairman. Retailers use firms like Responsys to manage their e-mail marketing campaigns.

Pmweb clients include Holiday Inn, Pestana Hotels, Atlantica Hotels, Melia Hotels, Iberostar and Beach Park, all hospitality firms. Responsys also has offices in Europe, India and Australia.

According to the Internet Retailer Top 500 Guide, Kohl’s Corp., No. 31, Coach Inc., No. 164, and Fathead LLC, No. 292, are among Responsys’ clients.

IRCE $200 early-bird discount expires March 31!

Topics:

Brazil and e-commerce, Dan Springer, e-commerce expansion, e-commerce investment, e-mail marketing, hotels, international marketing, Latin America, NewsMakers, Pmweb, PmwebResponsys, Responsys, South American

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