3/15/12

adRise Launches a Tool That Creates and Monetizes Video Apps on Connected TVs

Starz Digital Media's Manga Entertainment turned to adRise to deliver a complete Connected TV app experience.

SAN FRANCISCO, CA-- - Mar 14, 2012 - adRise introduces adRise Connect, a free Connected TV distribution platform that enables premium content owners to instantly build, distribute, and monetize video apps for all the major Connected TV platforms.

Connected TV viewing is skyrocketing: Connected TV platforms saw up to 91% growth from Q3 to Q4 in 2011. Premium content owners have a window of opportunity to gain viewers moving away from TV, to cement their brand in this rapidly-growing medium, and monetize their content. However, the Connected TV market is fragmented which means content owners must develop and maintain costly apps for numerous TV platforms -- a single app can cost up to hundreds of thousands of dollars.

Fortunately, content owners can avoid these issues by using adRise Connect to achieve near complete Connected TV coverage -- for free. What used to take months, if not years, and a substantial financial investment for developing apps, can be done instantly and for free. Moreover, adRise Connect leverages adRise's market-leading video advertising platform to monetize premium content with TV-like advertising revenue.

Starz Digital Media's Manga Entertainment turned to adRise to deliver a complete Connected TV app experience: building apps, submitting apps to multiple TV platforms, powering the advertising technology to display and track ads across TV platforms, and monetizing ads from top brand advertisers.

"We're committed to helping premium content partners reach the growing number of viewers across all Connected TV platforms without having to incur up-front costs," said Farhad Massoudi, founder and CEO, adRise. "We are seeing revenue for our content owners spiking as consumers increasingly purchase Connected TVs, advertisers chase after those viewers who no longer are watching traditional TV, and more content is jumping onto Connected TVs. And that is exactly why we are offering adRise Connect for free."

adRise supports an industry-leading 11 Connected TV platforms: Google TV, Boxee, Western Digital, Roku, Samsung, iOS and Android, and Yahoo Connected TV. Supported manufacturers include Apple, Sony, Vizio, Toshiba, Samsung, and Logitech. adRise recently reported exponential growth in ad impressions.

Premium content owners can register for adRise Connect at http://adrise.com/register/publishers. For general information, please visit http://adrise.com.

About adRise
adRise offers the first video ad exchange for Connected TVs, including ads with interactive features. We create new ways for audiences to consume video on Connected TVs, content owners to monetize content, and advertisers to engage audiences.

Brand advertisers access viewers by leveraging robust targeting and analytics never before available for TV audiences. Premium content owners monetize their apps by utilizing adRise's real-time bidding exchange where advertisers pay the highest bid for each ad impression. Consumers can watch video content on all Connected Devices and engage with content in ways previously unavailable on TVs and other video devices.

adRise is based in San Francisco.

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