2/28/12

The web grows 12% for HSN in 2011

Web sales for Cornerstone Brands increased 19.8% to $601.4 million.

Mark Brohan , Research Director

The web grew overall, but it was e-commerce sales for its catalog arm, Cornerstone Brands, that came on the fastest for TV and Internet retailer HSN Inc. in 2011.

For the year ended Dec. 31, HSN, No. 26 in the Internet Retailer Top 500 Guide, reported:

“HSN’s positive performance for the quarter and the year was a result of maintaining our focus on expanding our digital presence, deepening customer engagement, and emphasizing customer acquisition and retention,” says CEO Mindy Grossman. “HSN ended 2011 with its largest customer file growth in four years and Cornerstone’s 12-month house file was at record levels for Frontgate, Ballard Designs and Garnet Hill.”

For the fourth quarter:

Topics:

Cornerstone Brands, e-commerce sales, HSN, Mindy Grossman, Top 500, web sales

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