1/17/12

Digital River Introduces White-Labeled Global Enterprise App Stores

Extends global app ecosystem to add value for enterprise software publishers, third-party app publishers and app purchasers

MINNEAPOLIS – Jan. 13, 2012 – Digital River, Inc. (NASDAQ: DRIV), the revenue growth experts in global-cloud commerce, introduced white-labeled global enterprise app stores to their flagship Global Commerce™ enterprise solution. The new enterprise app store offering can deliver value across multiple touch points:

* Enterprise software publishers can generate incremental revenue by selling their own apps and third-party apps directly to customers via their own device-agnostic, branded app store.

* Third-party app developers and publishers can gain increased global distribution through the global enterprise app stores.

* App purchasers can enjoy an enhanced product experience where they can select from a robust catalog of apps while maintaining a direct relationship with the publishers of the apps they buy.

The enterprise app store offering extends Digital River’s existing global app ecosystem, which currently includes in-app purchasing technology and app lifecycle optimization services. Enterprise app store partners can also leverage Digital River’s cloud-based subscription billing and commerce capabilities to help drive app store success, allowing them to immediately offer their customers a wide range of recurring billing terms and more than 20 global payment methods.

“Merchants have always sought ways to maintain direct relationships with their customers,” said Joel Ronning, CEO of Digital River. “This concept is what originally drove Digital River’s direct-supplier software delivery model and why we are the revenue growth experts in global-cloud commerce. However, with the rapid growth of the native app market, many enterprise software publishers have mistakenly believed that to compete, they’re required to relinquish their customer relationships for exposure in “walled garden” app stores. With the addition of global enterprise app stores to Digital River’s app ecosystem, we can offer the enterprise software market a lucrative alternative to the current model. Publishers who tap into one or more components of our app ecosystem can gain access to multiple ways to distribute, monetize and optimize apps themselves. This enables them to increase profitability upfront and over the long term, as they maintain direct relationships with shoppers.”

“The in-app purchasing capability enabled by Digital River demonstrates the company’s continued commitment to providing customer-centric purchase experiences while meeting the commerce needs of their partners,” said Sheila Tolle, senior director of online commerce for Autodesk, a leader in 3D design, engineering and entertainment software. “The in-app purchasing capabilities within their enterprise app store solution show their understanding of the commercial, professional user. By offering full online payment processing in multiple currencies and by handling entitlements, global distribution, payouts and more, they’re enabling their partners to capitalize early on the growth of enterprise apps.”

About Digital River, Inc.

Digital River, Inc., the revenue growth experts in global-cloud commerce, builds and manages online businesses for software and game publishers, consumer electronics manufacturers, distributors, online retailers and affiliates. Its multi-channel commerce solution, which supports both direct and indirect sales, is designed to help companies of all sizes maximize online revenues as well as reduce the costs and risks of running a global commerce operation. The company’s comprehensive platform offers site development and hosting, order management, fraud management, export controls, tax management, physical and digital product fulfillment, multi-lingual customer service, advanced reporting and strategic marketing services.

Founded in 1994, Digital River is headquartered in Minneapolis with offices across the U.S., Asia, Europe and South America. For more details about Digital River, visit the corporate website, follow the company on Twitter or call +1 952-253 -1234.

Forward-looking Statement

In addition to the historical information contained herein, this press release contains forward-looking statements, such as statements containing the words, “will,” “plans,” “intends,” “expects,” and similar words. Such forward- looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of Digital River, or industry results, to differ materially from those expressed or implied by such forward-looking statements. Such factors include, among others: Digital River’s operating history and variability of operating results; competition in the electronic commerce and apps markets; the ability of Digital River to support a white-labeled, global enterprise app store solution; the market’s acceptance of such offerings; and other risk factors referenced in Digital River’s public filings with the Securities and Exchange Commission.

Digital River is a registered trademark of Digital River, Inc. All other company and product names are trademarks, registrations or copyrights of their respective owners.

Topics:

App Store, Digital River Inc., enterprise app store solution, iPhone, Mobile

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