Rejuvenation manufactures lighting and door and cabinet hardware.
Bill Briggs , Senior Editor
Housewares and home furnishings retailer Williams-Sonoma Inc. has acquired Rejuvenation Inc., a manufacturer of authentic reproduction lighting and home accessories, such as door and cabinet hardware. Terms were not disclosed.
Rejuvenation’s lighting fixtures are sold as designed or can be customized. The brand’s products are sold through its catalog, web site and retail stores in Portland, OR, Seattle and Los Angeles.
Rejuvenation, No. 860 in the Internet Retailer Second 500 Guide, was founded in 1977 and its lighting and home-goods product lines span periods from the 1870s to 1960s. Collections include Victorian, Classic Revival, Arts & Crafts, Industrial and Deco.
“We are excited about the opportunity for us to grow the Rejuvenation brand by leveraging Williams-Sonoma’s direct marketing and e-commerce capabilities with Rejuvenation’s high-quality, specialty products,” says Laura Alber, president and CEO of Williams-Sonoma, No. 25 in the Internet Retailer Top 500 Guide.
Williams-Sonoma operates Williams-Sonoma.com, PotteryBarn.com, PotteryBarnKids.com, PBTeen.com, WestElm.com and WSHome.com. West Elm carries modern furniture and home décor and WS Home sells luxury furniture.