10/03/11

Local.com Powers Local Business Directories for HomeTownLocator.com

HTL supports the profiles of 179,000 cities, towns, neighborhoods and populated places throughout the U.S. Local.com’s private label local business directory.

IRVINE, Calif., Sept. 28, 2011 — Local.com Corporation (NASDAQ: LOCM), a leading online local media company, today announced that the company is now powering 50 local business directories for HomeTownLocator.com, owned by HTL, Inc.

HTL supports the profiles of 179,000 cities, towns, neighborhoods and populated places throughout the U.S. Local.com’s private label local business directory, Local Connect, powers local business directories for HomeTownLocator.com’s 50 state-level sites.

“The Local.com platform is helping us to significantly increase traffic and monetization of the traffic across our sites,” said Matt Smith, president and chief executive officer, HTL, Inc. “We have been extremely pleased with the performance of the Local.com platform and have seen our directory traffic increase more than 150 percent within the first few months of launching the platform.”

Local.com’s Local Connect platform provides:

“Our partnership with HTL expands our network beyond traditional regional media groups to effectively connect ready-to-buy consumers with businesses on the hyper-local level,” said Rick Szatkowski, Local.com senior vice president and general manager, owned & operated/network properties. “Not only does this represent the flexibility of our platform to support publishers of any size, but it complements our strategy of supporting local businesses with tools to build their online presence and connect with new customers.”

To see a sample of HomeTownLocator.com’s sites visit: http://ca-directory.hometownlocator.com/search.pg?z=Beverly+Hills%2C+CA&q=lawyers.

Local.com’s leading regional media publisher network powers approximately 1,500 regional media sites, which also serve over 8,000 subscription advertisers throughout the U.S.

Local.com partners earn ad revenue via Local Connect and subscription advertiser fees.

About Local.com®

Local.com Corporation (NASDAQ:LOCM), a leading online local media company, enables brick-and-mortar businesses to connect with online customers using a variety of digital marketing products. The company reaches more than 20 million consumers each month on the flagship Local.com website, approximately 1,500 regional media sites and more than 100,000 geo-category websites. The company distributes daily deals to hundreds of thousands of email subscribers in 14 markets via Spreebird, rich media ads via Rovion.com, and real-time product inventory information from more than 60,000 retailers nationwide via Krillion.com. To advertise, or for more information, visit: http://www.local.com/.

 

Topics:

HomeTownLocator.com, Local.com

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