9/30/11

Vurve Rebrands as Lexity

Lexity enables e-commerce merchants to manage online advertising across multiple channels.

SAN FRANCISCO (Sept. 28, 2011): Vurve, the marketing-as-a-service pioneer that puts “advertising on autopilot,” today announced that it has rebranded to Lexity, Inc. In conjunction with the rebranding, Lexity revealed the industry’s first and only “Ad Intent” system for e-commerce merchants of all sizes. Lexity is changing the conversation from tactical concepts – such as keywords, adgroups and creative – to specific Ad Intents. Now, merchants can simply indicate precisely what they want to their advertising to accomplish (i.e., drive brand awareness, drive product interest, drive purchase commitment, drive repeat purchase) – and Lexity will automatically build, run and optimize the ad campaign across media channels to achieve that goal. 

A demonstration of Lexity in action can be viewed at: http://www.youtube.com/watch?v=dz1kl2M3JD0&hd=1.

Lexity enables merchants to choose their precise Ad Intent and then automatically generates the right ad creative, media channel mix, audience targets and timing to meet this intent. Lexity has designed Ad Intents using the classic AIDA model to support the entire marketing funnel:

“Online advertising has become so sophisticated over the last few years that e-commerce merchants now have a host of options – from display to search to social to retargeting – to help them meet precise marketing goals. But with this sophistication has come real complexity as merchants try to determine not only what channels to use, but how to effectively manage them,” said Amit Kumar, founder and CEO of Lexity. “Lexity completely eliminates the complexity from online advertising. Unlike other approaches and ad platforms that try to force-fit merchant objectives into whatever ad media they’re selling, we are entirely focused on what the ad needs to accomplish. It is an affordable and simple model to advertising that has not been seen since the early days of self-service AdWords.”

Automating the Minutiae

Lexity offers a simple process that lets merchants select their Themes, create the ad, and execute – usually less than 10 minutes. As a result, the complexity of traditional marketing tools and services are eliminated:

Industry-first Metrics for End-to-End Conversion Tracking

For the first time ever in advertising, Lexity is introducing metrics that measure precisely how each Theme is performing. These metric include detailed reporting on:

Additionally, Lexity offers a real-time view of customer activity through its Live View.

Live View shows all the visitors that are interacting with the store at that precise moment, including Conversion Paths® that tracks the paths customers take in navigating the store on their way to the final conversion.

About Lexity

Lexity (previously known as Vurve) puts “advertising on autopilot” for small businesses, providing the most affordable, simple and effective way for e-commerce merchants to manage online advertising across multiple channels. Backed by Spark Capital, True Ventures and Dave McClure’s 500 Startups, Lexity is headquartered in Mountain View, in the heart of Silicon Valley, and has a presence in Bangalore, India. For more information, visit www.lexity.com.

Topics:

Lexity, Vurve

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