9/23/11

Web sales grow 17% for Zale in fiscal 2011

E-commerce now accounts for 4% of total sales.

Mark Brohan , Research Director

Total sales grew, same-store sales increased, but it was the web that came on the fastest for multichannel jeweler Zale Corp. for the 2011 fiscal year.

For the fiscal year ended July 31, Zale, No. 194 in the Internet Retailer Top 500 Guide, reported:

Internet Retailer calculates the web accounted for 4.3% of total sales compared with 3.9% in fiscal 2010.

"In fiscal 2011, we made substantial progress in the multi-year initiative to return to profitability," says CEO Theo Killion.

Zale doesn’t break out quarterly web sales, but for the fourth quarter of fiscal 2011 reported:

Topics:

2011 web sales, business finance, e-commerce sales, fiscal 2011 earnings, multichannel jeweler, q4 2011, Q4 web sales, quarterly web sales, The Mosaic Company, Theo Killion, web sales, Zale Corp., Zale Corporation, Zales

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