9/21/11

Mobile Spinach Offers Discounted Mobile Offers to Consumers - Partners With 5,000 Local Merchants in More Than 600 Cities

Customers Redeem Virtual Gift Cards At Merchants-Significantly Lowers Costs and Time Required for Merchants to Acquire New Customers

SAN MATEO, Calif., Sept. 20, 2011  -- Mobile commerce platform Mobile Spinach provides users with discounted offers that can be redeemed at select local merchants. Consumers who purchase a discounted offer on Mobile Spinach or through a third-party white-label site will receive funds in their mobile wallet in the form of Mobile Spinach's own virtual vouchers. When they finish their meal, shopping purchase, or service at the chosen merchant, they press the "redeem" button on the mobile wallet, and the appropriate funds are sent to the participating merchant, Mobile Spinach, and any applicable white-label partner. Offers purchased through Mobile Spinach feature no expiration dates, which give consumers the confidence of knowing they can redeem offers at their own convenience.

"Our model is different from any type of 'daily deal' site because we give customers exactly what they want instantaneously," said John Vitti, Co-Founder and Chief Marketing Officer of Mobile Spinach. "If the customer decides they want Thai food for lunch today, we can provide a discounted offer for a well-regarded Thai restaurant in their area. The customer gets to save money, and the merchant is able to attract a local customer at minimal expense."

The Mobile Spinach service is a mobile website that features the look and feel of a native app. It works on all available smartphone platforms, including Android and iPhone. In addition to its own branded site where consumers can directly purchase offers, Mobile Spinach also works with several key partners including CitySearch, Motorola, and Tapjoy as a white-label platform. Partner sites utilize the fast and secure Mobile Spinach platform in the background of their sites or applications, allowing their user base to access the expanding Mobile Spinach network of participating merchants.

Mobile Spinach utilizes a proprietary automated system to identify and sign-up prospective merchants, eliminating the need for an expensive internal staffed sales force. Customer support is provided expeditiously to solve any discount offer or redemption issues.

"Our model empowers merchants to be in complete control of the customer acquisition process," said Mr. Vitti. "We use our own proprietary methods to find quality merchants and then suggest a number of consumers that can purchase a specific Mobile Spinach offer. This prevents a merchant from becoming overwhelmed by more offers than they can reasonably handle, which might result in negative consumer sentiment toward the brand. Our service allows merchants to build a loyal customer base over time, instead of attracting bargain-seeking consumers in a one-time burst."

Mobile Spinach was founded in 2010 by entrepreneurs John Vitti, Antonio Vitti, and Steve Lewis. It closed a $1 million round of venture capital funding in January 2011, that came from multiple sources including Blumberg Capital, Quest Venture Partners, LaunchCapital, and Transmedia Capital.

About Mobile Spinach:

Launched in 2010, Mobile Spinach is a mobile local commerce platform designed to allow local merchants to reach interested consumers. The company currently works with more than 5,000 merchants in 611 cities throughout the United States, and is continuously expanding its reach through high-level partnerships. For more information about the Mobile Spinach experience, visit www.mobilespinach.com.

Topics:

Android, Deals, Food, iPhone, Mobile, Mobile Spinach, smartphone, virtual gift card, www.mobilespinach.com

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