5/31/11

E-commerce in FY 2011 increased 31% for Marks & Spencer

The web now accounts for about 6% of all revenue.

Mark Brohan , Research Director

It was a good year online in fiscal 2011 for Marks & Spencer Group Plc, one of the biggest mass merchandise chains in the United Kingdom.

For the fiscal 2011 year ended April 2, Marks & Spencer, No. 22 in the Internet Retailer Top 300 Europe, reported: 

Internet Retailer calculates the web accounted for 5.6% of total sales compared with 4.3% in fiscal 2010.

“Over the year we worked on developing our multichannel business to make it easier and more convenient to shop M&S,” says CEO Marc Bolland.

Marks & Spencer also listed other e-commerce highlights for the 2011 fiscal year including:

“The use of social media is enabling us to engage with our customers and gain further insights into their shopping habits and preferences,” says Bolland.

Topics:

annual web sales, direct sales, Marc Bolland, Marks & Spencer, Top 300 Europe

NEWS CATEGORIES Back to Top...