5/23/11

Extole Powers Social Engagement for Retail Brands

Leading brands such as Safeway, Godiva and Shutterfly have joined Extole’s existing portfolio of clients, which includes Redbox, Vistaprint, Roku and others.

San Francisco, CA, May 25, 2011 – Extole (www.extole.com) has announced more than 55 new world-class clients in the past two quarters. Leading brands such as Safeway, Godiva and Shutterfly have joined Extole’s existing portfolio of clients, which includes Redbox, Vistaprint, Roku and others. By adopting Extole’s Social Engagement Platform, these firms are “customer-sourcing” their marketing with social referral programs, social sweepstakes, surveys and other initiatives.  The programs significantly enhance brands’ ongoing customer acquisition, retention and engagement initiatives across a variety of online and offline channels. 

In the case of Redbox, “The Extole referral program leveraged Redbox’s massive social media fan base to reward existing Redbox customers with meaningful rewards,” said Gary Cohen, Redbox SVP of Marketing and Customer Experience. “The program increased engagement by generating more than 175,000 social recommendations from our existing customers.” Extole’s referral solution also drove 128,000 customer friends to Redbox’s referral offer and generated 32,000 Facebook posts, leading to new customers and sales – all in a period of 30 days.

Extole’s full-service platform provides marketers with solutions combined with best practices to activate existing customers, transforming them into effective brand marketers across a variety of channels including Facebook, Twitter and email. The platform also provides solutions to further engage customers and prospects, increasing their value so they can ultimately drive greater conversions and sales.

“We were impressed by Extole’s ability to truly grasp our business needs and swiftly launch a solution we’d wanted to have in place for a while,” said Mahender Nathan, VP Direct at Godiva. “Extole’s depth of expertise, technology and experience sold us, and we’ve seen them deliver compelling results.”

 “Unlike other offerings in the market, our solutions enable brands to activate their existing customer base and subsequently engage them in viral campaigns to magnify their impact,” said Extole CEO, Brad Klaus. “The ultimate goal of these initiatives is to drive measurable results. We will continue providing new and innovative ways for brands to transform their customers into highly effective social marketers who drive marketing return on investment,” Klaus added.

About Extole

Extole is the leading provider of social engagement applications that drive measurable results on and off Facebook for world-class brands and agencies. Extole's multi-channel Engagement Platform helps marketers activate their customer base, engage fans, and convert social engagement into Likes, recommendations, sales, customers and prospects. For more information, please visit www.extole.com

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