3/10/11

Aggregate Knowledge Releases Its Game-Changing Analytics and Reporting Suite

AK Platform DMP Offers the Easiest and Most Transparent Way to Turn Tens of Billions of Daily Events into Action.

San Mateo, CA—March 9, 2011—Aggregate Knowledge, the leading data management platform (DMP) on which the world's largest advertisers make their digital data and media decisions, today released a suite of seven daily reports packaged with its patent-pending AK Platform. The versatile analytics and reporting suite combines granular audience profiles with impression-level campaign data to generate actionable insights into exactly what (creative), where (inventory/placement), and who (audience profiles) is driving the best performance. It is the most scalable and transparent data management platform to date and can handle tens of billions of data points daily and turn them into actionable insights.

The reports are powered by the highly scalable AK Platform infrastructure that pivots off the user instead of inventory. By pivoting off the user, the AK Platform delivers unique insights into data waste, audience quality, global reach, frequency, and inventory overlap. The reports allow advertisers to audit, scorecard, and optimize their data and media channels with actionable granularity.

“Companies like Aggregate Knowledge have the emerging technology platform required to measure deep granularity and provide actionable insights that allow agencies to ask questions that they couldn’t before,” said Aaron Reinitz, supervisor, brand relations, VivaKi Nerve Center.

AK automates the delivery of actionable campaign and audience analytics as part of its core data management platform. The AK Platform runs on a robust data management infrastructure that collects and normalizes all advertising data from any data source.  The AK Platform delivers unique insights into traffic data coming from advertiser websites, customer information from CRM systems, third-party category data sellers, impression and click data, media cost from ad servers, media channels, and DSPs.

“In combination, AK Platform reports deliver deep and actionable insights into audience, media, and creative, enabling our customers to see the intersection of all three,” said Pascal Bensoussan, chief strategy officer of Aggregate Knowledge. “The core infrastructure behind the AK Platform is designed to collect, manage, and aggregate massive amounts of data and then make sense of it. Our reports not only show that young moms favored a particular campaign, AK Platform reports show why young moms worked great for a campaign. Whether it was a specific creative or a specific media channel, certain age ranges, or number of children, AK Platform reports provide unmatched transparency into data.”

The seven AK Platform reports include:

About Aggregate Knowledge

Aggregate Knowledge is an IaaS (Infrastructure as a Service) company delivering the neutral data management platform (DMP) on which the world's largest advertisers make their digital media decisions. The patent-pending AK Platform™ combines data management and multi-touch attribution to make media accountable, helping advertisers and agencies manage and exploit all of their data around a single view of the user. The platform automates "trading desk" like features by bundling hardware, software, science, tools, reports, and services into a single, highly scalable offering.

Aggregate Knowledge is funded by premier venture capital firms Kleiner Perkins Caufield & Byers, DAG Ventures, First Round Capital, and OVP Venture Partners.

More information can be found at www.aggregateknowledge.com and you can find us on Facebook at http://www.facebook.com/pages/Aggregate-Knowledge/5956313878.

 

Topics:

Aggregate Knowledge, Analytics, Customer experience analytics, web site analytics

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