3/03/11

Ifeelgoods Launches Facebook Credits Incentive Campaigns for Three Top 100 Online Retailers and expands to Europe

Plus, wins an award and releases new Twitter promotion tool

March 3, Menlo Park, CA – Retailers around the world are embracing the first viable alternative totraditional discounts thanks to Ifeelgoods, Inc., a new company with a patent-pending technology that helps retailers use virtual goods as incentives. Launched four months ago, Ifeelgoods has executed successful Facebook Credits incentive campaigns for Shoebuy.com, 1-800 Flowers.com, The Golf Warehouse, The Dallas Mavericks, ShopAtHome, 1-800-PACK-RAT and La Redoute, the #1 e-commerce site in France.

In January, Ifeelgoods client, Shoebuy.com, won the eTail Best-In-Class Award for Social Media based on the virtual goods incentive campaign it executed over the holiday season powered by Ifeelgoods.

Ifeelgoods also created an innovative way to encourage customers to follow brands on Twitter and Retweet promotions with as little as 5 Facebook Credits per instance. A sample of this tool can be found at <<http://twitter.ifeelgoods.com/twitter/>> and is available to the first 1,000 people.

“Virtual goods incentives have proven to be a powerful new tool for acquiring new customers and engaging customers in social media in a measurable way,” said Ifeelgoods Co Founder and CEO Michael Amar. “While we believe that we are only scratching the surface in terms of impact and the number of marketers who will adopt virtual goods incentives, the progress and momentum we are experiencing now is far ahead of expectations and we’re eager for the new opportunities that await Ifeelgoods and our clients and partners in 2011.

”Facebook Credits as an incentive in e-commerce sites and in online advertising was unheard of six months ago. Today it’s delivering unprecedented performance improvements for online retailers and online marketers. Results include:

“As a 10-year veteran of online retail, virtual goods incentives as a marketing strategy is experiencing one of the fastest adoption rates I’ve ever witnessed,” said Scott Silverman, Ifeelgoods Co-Founder, VP of Marketing and former Shop.org Executive Director. "Facebook has placed their trust in Ifeelgoods by giving us the ability to power Facebook Credits incentives on behalf of marketers and retailers. We intend to use this opportunity to give more consumers the ability to receive Facebook Credits from their favorite brands as an incentive."

About Ifeelgoods, Inc.

With its patent-pending digital goods incentive system, Ifeelgoods makes online retail promotions more effective and less expensive by using relevant virtual goods and currencies from the most popular social games in place of traditional promotions such as discounts, coupon codes or gifts with purchase. Current clients include 1-800-Flowers.com, Shoebuy.com, Dallas Mavericks, Lifetime Brands, La Redoute, 1-800-PACK-RAT, and The Golf Warehouse. Requiring light integration, Ifeelgoods is a hosted solution that manages retailer virtual goods promotion offers, redemption and customer service. Ifeelgoods is headquartered in Menlo Park, California, and has locations in McLean, Virginia, and Paris, France.

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