11/09/10

Step2 Builds Shopper Loyalty with buySAFE

buySAFE increased Step2.com’s website conversion and site sales by 12.3%.

Arlington, VA and Streetsboro, OH (November 9, 2010) – buySAFE, Inc., the leading provider of unique brand building and website conversion solutions and Step2.com, the direct to consumer ecommerce site for the largest American manufacturer of preschool and toddler toys and the world's largest rotational molder of plastics, determined during a recent A/B test that buySAFE significantly increased the Step2’s website conversion rate and sales on www.Step2.com.

Step2 utilized an A/B testing methodology to objectively measure the conversion, sales and profit impact of using the buySAFE service. The results were conclusive.  buySAFE increased Step2.com’s website conversion and site sales by 12.3%. The test was conducted in August 2010 with almost 1 million page hits and hundreds of thousands of unique visitors included over a multi-week testing period, making the results highly statistically significant. The results translate into significant increases in sales and profits for Step2.com from using the buySAFE solution.

“Understanding buySAFE’s positive impact on our business through rigorous A/B testing has enabled us to make an educated and well thought out decision,” says Tena Crock, Online Marketing Director for Step2. “With buySAFE on our website, our conversion and customer experience have both improved which benefits both us and our customers. buySAFE makes complete sense for Step2, as our focus is on making sure our customers thoroughly enjoy shopping with us.”

“buySAFE is thrilled to partner with such a well known merchant like Step2,” says buySAFE’s Managing Director of Sales, David Ames. “Their emphasis on directly addressing shopper uncertainty, providing their buyers a special and differentiated shopping experience and then turning their happy buyers into loyal customers made buySAFE the perfect solution for Step2. The results from their A/B test and direct feedback from their buyers clearly demonstrated the value of the buySAFE solution.”

About buySAFE

buySAFE, Inc. provides eCommerce bonding services that build consumer confidence and provide significant financial and brand building benefits for online merchants. buySAFE's bonding solution is backed by the financial strength of Liberty Mutual, Travelers, and ACE USA and its identity theft protection services are provided in partnership with Assurant Specialty Property. With over 2.5 billion views of the buySAFE Seal a year, 20 million guaranteed purchases and approximately 4,000 buySAFE Merchants, buySAFE is widely recognized as a leader in providing confidence and safety for online buyers and increased sales and profits for online merchants. buySAFE's investors include Grotech Ventures, Core Capital Partners, VeriSign, Inc. and The Hartford Financial Services Group. For more information, visit: http://www.buysafe.com

About Step2

The Step2 Company, LLC is the largest American manufacturer of preschool and toddler toys and the world's largest rotational molder of plastics. Step2 began operations in 1991 with five employees and has grown to its present 800-plus full-time employees.  Step2 boasts two large US plants in northern Ohio, one in Streetsboro and one in Perrysville. Step2 products are distributed to select retailers throughout the US, Canada, and over 70 other countries.  Step2 is privately held by New York-based Liberty Partners.  For more information, visit: http://www.step2.com/

Topics:

buySafe, Step2

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